They did it! Highlights from The PMM Career Launch Accelerator
Highlights from The PMM Career Launch Accelerator
We’re diving into the startups that participated, the work created, and the students who rolled up their sleeves and made it happen.
Defining targeting, positioning, and messaging for The Change Companies
PMMs participating in the PMM Launch Accelerator Program helped The Change Companies — leading creators of behavioral health resources —clearly define targeting, messaging, and positioning for Atlas, their new digital product.
Bringing event management platform River closer to product-market fit with product marketing foundations
River needed to establish product-market fit in a crowded category. They came to the PMM Launch Accelerator Program, looking for help refining their focus and differentiating their product.
Showcasing Momentum’s “Obviously Awesome” AI product
Three product marketers joined forces to collaborate with Co-founder and COO, Ashley Wilson, in articulating Momentum's innovative AI-Powered Sales Assistant. Their mission: to craft conversion-optimized messaging that resonates with Momentum’s ideal B2B customers, accelerating the journey from interested prospects to committed buyers.
Mapping positioning and messaging for Makelog
Makelog needed to differentiate itself in a quickly growing, hypercompetitive market. They partnered with PMMs from the PMM Launch Accelerator Program to get positioning and messaging and sales collateral that carve out an ownable niche in their field.
Kickstarting Kickplan: How a stealth-mode SaaS startup got ready for pre-launch in just seven weeks
Kickplan needed to work fast to prove market interest ahead of their product launch in early 2024. They partnered with three PMMs as part of the PMM Launch Accelerator Program to elevate Kickplan's market appeal, establish credibility, and generate anticipation for the launch.
Refreshing Funtivity’s positioning and messaging to capture a new revenue stream
Funtivity worked with PMMs taking part in the PMM Launch Accelerator Program to create updated positioning and messaging that would help them monetize their popular free product in a competitive market.
Attracting users with tailored messaging and a viral referral program for Dropupp
Dropupp needed to gain new users in a competitive urban market. As a participant in the PMM Launch Accelerator Program, they got valuable PMM help targeting key personas with tailored messaging and a viral referral program.
Refining product marketing to resonate with Appifiers’ target persona
Appifiers needed help differentiating their tool, ClientSight, from similar SaaS tools on the market. They enlisted the help of PMMs participating in the PMM Launch Accelerator Program to hone in on their target person and develop messaging that sets ClientSight apart.