They did it! Highlights from The PMM Career Launch Accelerator

We’re diving into the startups that participated in the PMM Career Launch Accelerator cohort, the work created, and the students who rolled up their sleeves and made it happen.

💪Appifiers

Appifiers creates tailored portals that streamline workflows for small business owners who are too busy to keep up with the latest apps.

• The challenge: honing in on the correct persona, positioning, and messaging for Appifiers’ ClientSight solution. 

• The solution: foundational strategy work that led to a website redesign, video script, and video demo targetting the right persona as part of their GTM strategy. 

• The team: Diana Golduber, Niji Shah, Sakina Rangwal

“Working with Sakina, Diana, and Niji clarified our thinking and approach to product marketing. The positioning and messaging guide will be very useful in our plans for customer acquisition, thank you so much for all your help and hard work!” - Tony McPherson, Founder of Appifiers 

Read the full case study

💪 Dropupp 

Dropupp is a pickup service for busy working moms.

• The challenge: acquiring new customers in the competitive Philadelphia on-demand pickup market. 

• The solution: honed in on a target audience with tailored messaging and implemented a freemium model to encourage trials. Also built a referral program for happy customers. 

• The team: Kirby Weber, Fahad Fareed

“The PMMs' dedication was evident from our initial call... Their creation of an insightful 'About' page and the crafted customer-facing emails they delivered are not just assets on paper — they're strategic tools we anticipate will deepen our customer connections and drive our mission forward.” - Naial Casanovas, Founder at Dropupp

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💪 Funtivity

Funtivity is a live interactive learning platform that optimizes the corporate training process with AI-powered tools to boost engagement and learning retention. 

• The challenge: monetizing a previously free gaming application on Zoom and MS Teams as a gamified learning platform for corporate training. 

• The solution: built new positioning and messaging after in-depth research and revamped the homepage to reflect the new direction. 

• The team: Abe Bustamante, Amanda Knutson, Minh Tran

“The new messaging was incorporated the same day into a blurb we are using to talk with customers. It's also being used in our title slide for fundraising. That's how much we loved it.” - Russ Thau, CRO + Project Consultant

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💪 Kickplan

Kickplan is a turnkey monetization engine for growth-stage SaaS companies. 

• The challenge: build pre-launch credibility and excitement quickly. 

• The solution: clarified the company’s positioning and messaging to boost signups, and created a new homepage to match. Also developed a funnel with a supporting founder blog to further drive signups. 

• The team: Shaz Muradova, Nabha Battul, Amy Moore 

“Amy, Nabha, and Shaz had a tough task... a new startup, a nascent industry, and a rather complicated product. Still, they did the hard work to understand what we do and translate it into a strong position, a coherent way to talk about our product and some great messaging” - Will Clark, CEO, Kickplan

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💪 Makelog

Makelog is a product release communications product for software companies. 

• The challenge: positioning Makelog’s story to a new audience in a complex, competitive, and emerging category.

• The solution: analyzed personas, positioning, and messaging to identify opportunities. Built a new compelling sales narrative that was translated into a deck and one-pager.

• The team: Chandra Chakravarthi, Colin Hakeman, Nikolay Tsonev

“The team did a great job digging into Makelog’s space, and I was very impressed with their structured and thorough research into our personas and competitors.” - JJ Nguyen, CEO & Founder at Makelog. 

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💪 Momentum

Momentum is an AI-powered sales assistant that helps maximize your deal flow without burdening your sales team. 

• The challenge: demonstrating Momentum’s powerful product in a simple and clear way across their homepage and sales collateral without a demo.

• The solution: revisited the company’s positioning and messaging to produce a revamped homepage and sales deck that drove prospects to book a second, more technical meeting. 

• The team: Aliya Amershi, Alessandra Cigna, Marijana Vukomic

“Aliya, Alessandra, and Marijana understood the product marketing assignment and delivered GTM assets that exceeded my expectations. They were able to quickly clarify the primary persona, problem, and product. The positioning and messaging were spot on. I’d hire all of them in a heartbeat!” - Ashley Wilson, Co-founder & COO, Momentum

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💪 River

River is a platform that enables podcasters/creators to empower their superfans to organize meetups.

• The challenge: refining its focus in a crowded event management tool marketplace between three user types - event creators, hosts, and fans. 

• The solution: leveraged River’s compelling origin story and key features to create a customer story asset for prospects that communicated the vision of what’s possible for podcasters launching events on River for their audiences. 

• The team: Doug Ramsay, Mary Ann Issac, Caleb Lacy

“The PMM team helped me get closer to product-market fit in three ways: market, competition, and positioning and messaging. Their thoughtful questions made it obvious that users are never coming to our website, just buyers — so we're redoing our website to speak to buyers only” - Raechel Lambert, CEO, and Co-founder, River

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💪 The Change Companies

The Change Companies create evidence-based behavioral health resources for organizations guiding individuals toward positive life change. 

• The challenge: TCC was preparing to launch its first digital product and needed to ensure the target market would quickly understand its value and make a purchase.

• The solution: After defining the primary target segment, personas, positioning, and messaging, a new sales deck and product landing page were created for a successful GTM. 

• The team: Laura Akonor, Siddharth Nandargi, Jessica Bain

“The engagement brought by the PMMs has been of great help in shaping our new digital curriculum platform's go-to-market strategies. Their fresh perspectives, innovative strategies, and practical deliverables have helped enhance the platform's positioning and persona development. They've been such a pleasure to work with, and we are appreciative of the team's efforts.”  - Ryan Lechner, Co-CEO, The Change Companies

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If you’re interested in hiring, working with, or learning more about one of the PMMs from our accelerator, send us an email at accelerator@olivinemarketing.com and include their name. We’ll take it from there!

If you’re an aspiring product marketer, join our waitlist for the next PMM Career Launch Accelerator program in early 2024.