Six years after Olivine was incorporated, we’re now a badass collective of product marketers, copywriters, designers, and filmmakers. We’re transitioning into a new phase and have a few updates we’re excited to share.

4 min read. Brand positioning is the difference between a last resort meal at the airport and a celebrity wedding reception.

5 min read. We've worked with dozens of founders who insist they "know" who their target audience is, but it's only after we've guided them through this persona process that they see how much information, understanding, and empathy has yet to be fleshed out.

Build-A-Box is aptly named because you, well, “build a box” of core messaging for your product and company.