A castle, a concert, and a music video—our magical offsite in Portugal
In August 2022 we brought the Olivine team together for a co-working week in Portugal. Many of us have been working together for 2 years but had never met in person (we're a completely remote company). We laughed, we learned, and we made a music video!
Introducing the Olivine Design Directory
We created the Design Directory to connect our clients and community with a network of diverse designers and give opportunities to creatives all over the world. These partnerships have created a playground for experimentation—and we’re just getting started.
First startup marketing hire: growth marketing or product marketing?
In recent years growth marketers have been the golden child of marketing, but doubling down on reach without positioning & messaging that resonates can burn a lot of cash. But great product landing pages won’t matter if no one discovers your brand. So which marketer should early-stage startups hire first?
Your 30-60-90 day plan as a new product marketing manager
Product marketing is cross-functional and requires a thoughtful approach. We’ve created a plan for your first 30, 60, and 90 days as a new Product Marketing Manager so you can kick things off successfully.
How Product Marketing changes at every company stage
Leaders from our product marketing team partnered with Zeit, a career pivot platform, to discuss the different styles of product marketing management and how the role changes depending on the company stage.
Anatomy of a marketing team: who does what?
13 min. Full-scale marketing teams are a bit like a sports team or a fuse ball table. The people on them have a big range of talents and responsibilities and if you haven’t worked on or directly with a marketing team, it can be tough to understand the roles.