You must adopt data-informed techniques that give you more confidence in every aspect of your product marketing output.

In B2B companies, Product Marketing and Sales should be in lockstep. Often, they’re at odds. The more product marketers can learn from sales, the better they can collaborate and impact revenue.

With more than 15 years of sales, marketing, and sales enablement experience combined, two members of the Olivine team sit down to dig into how sales and marketing come together in an organization. From the best ways to collaborate to areas of improvement, we discuss how our teams play a role in the others' success, and what else can be done to maximize cross-functional success.

Enablement departments make sure that customer-facing teams, those responsible for bringing in and keeping revenue—sales, customer success, and support—are equipped to do their jobs effectively.

Learn all about the benefits of SEO and how to get started with SEO to boost your search engine visibility and sales.

12 min read. Sales. The lifeblood of any business — and the one thing most founders struggle to get right in the beginning. In this step-by-step guide, I’ll show you how to establish your first sales process so you can find product-market fit, close customers, and grow revenue.