Before & After: How we evolved positioning & messaging for our clients
At Olivine, we’ve refined our framework over time by crafting effective positioning and messaging for dozens of companies. In this blog post, we’ll take a closer look at real examples of how we evolved positioning and messaging for our clients.
Seven ways to leverage social media in your product marketing strategy
When thinking about product marketing, social media usually isn’t top of mind. But social media can be leveraged for product marketing. Dive in to see how.
WTF is a marketing campaign? Who, what, where, and how
You’ve developed a great product and now it’s time to create a marketing campaign for it. You just need to know one thing before you can get started—WTF is a marketing campaign?! A basic political campaign structure can be a useful model for learning how to put together a winning product marketing campaign.
Product Marketing should be using storytelling at every stage of the product life cycle, here’s why
Storytelling is an important part of product marketing, but is often left only for the time of launch. There are overlooked opportunities to use storytelling during the entire product life cycle that can make those launches more successful. Here we discuss how good storytelling can be effective in bringing together stakeholders and getting cross department buy-in.
Customer acquisition and retention: 7 ways to find, delight, and keep your customers
Sustaining your business requires you to find and be found by your customers, offer them stellar support, and deliver great value for money. Learn seven best practices to boost business growth.
How to win in crowded markets–using story-first product development
Olivine co-founder Raechel Lambert was a guest speaker at Wynter Games 11: Competing and winning (in saturated markets). Launching MVPs is dead. Enter the Minimum Marketable Product — laser-focused positioning and story-first product development.
How to build switching costs into your product
13 min read. Getting married in Vegas is a lot like trying out new software. Getting started with a new spouse or tool for the first time is relatively easy, but leaving one for another can take months. The reason boils down to two words: “switching costs.”