Learn how early-stage startups can craft a compelling product positioning strategy to stand out in their consumers’ minds.

In recent years growth marketers have been the golden child of marketing, but doubling down on reach without positioning & messaging that resonates can burn a lot of cash. But great product landing pages won’t matter if no one discovers your brand. So which marketer should early-stage startups hire first?

What exactly is product marketing – and does your startup need to hire someone to do it? How is it any different from growth marketing – and which one is right for your company?

Our co-founder, Raechel Lambert, was a guest on Product Marketing Life Podcast, hosted by Mark Assini where they discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running product marketing in-house.

Why does your product exist? How is it unique? What value does it provide? Great positioning and messaging answer these questions and ultimately guide how you tell the story only you can tell. Let’s talk about how to execute positioning, messaging, and copywriting effectively.

Product marketing consultants can bring an unbiased opinion to the table, introduce fresh frameworks, help you execute faster, and establish your first product marketing function.

This post breaks down the difference between positioning, messaging, and copywriting and shows you how to create winning positioning and messaging that propels growth.

Product marketing is cross-functional and requires a thoughtful approach. We’ve created a plan for your first 30, 60, and 90 days as a new Product Marketing Manager so you can kick things off successfully.

Personas are representations of your real users (and buyers), and they help you understand their experiences, feelings, behaviors, pain points, and goals. When they’re built out successfully, you’ll start to see benefits across your entire business.

Our co-founder was a guest on The Winning Combo Podcast, where they discuss how important it is for product and marketing teams to align before a product launch, and how sales is a key resource to product marketers.

Presenting our new (annual) series: Olivine By The Numbers 2021 — a collection of highlights and wins from the past year.

With more than 15 years of sales, marketing, and sales enablement experience combined, two members of the Olivine team sit down to dig into how sales and marketing come together in an organization. From the best ways to collaborate to areas of improvement, we discuss how our teams play a role in the others' success, and what else can be done to maximize cross-functional success.

2021 was an epic year for us — we got to work with 16 exciting tech companies on product marketing, sales enablement, website, and brand projects. To celebrate a successful year, here’s a look back on everything our clients achieved in 2021.

Copywriting is an equal mix of marketing, psychology, and clear communication. Here are my top 5 best practices for writing clear and compelling copy for product messaging, blog posts, webpages, and ads.

Six years after Olivine was incorporated, we’re now a badass collective of product marketers, copywriters, designers, and filmmakers. We’re transitioning into a new phase and have a few updates we’re excited to share.

Leaders from our product marketing team partnered with Zeit, a career pivot platform, to discuss the different styles of product marketing management and how the role changes depending on the company stage.

If I could draw any comparison between myself and a famous actor it would be that as a Product Marketer I must become my customer if I want them to listen to anything I have to say.

Get valuable advice on how early-stage startups can nail their marketing and build better products.

An accurate buyer persona stops you from wasting thousands of dollars on ads that don’t convert.

Enablement departments make sure that customer-facing teams, those responsible for bringing in and keeping revenue—sales, customer success, and support—are equipped to do their jobs effectively.