Intro to Sales Playbook
Establish your sales process & craft your pitch
Why Intro to Sales sprint?
Understand how to build a foundational sales process and deliver a cohesive story to potential buyers.
Outcomes
Establish your sales process and craft your messaging plan
Create your sales enablement assets: sales pitch deck, Product 2-Pager, Customer Story
Implement CRM tool
Created by
Anna Cockell
Anna brings her experience from founding the enablement teams at Intercom and Envoy—two high-growth startups in the Bay Area—to help revenue teams grow by creating scalable processes, onboarding and on-going training programs. At Envoy she helped to scale the customer facing team from 5 to nearly 100 in less than three years, and now partners with teams as a consultant to design programs and training to allow them to scale faster.
