Momentum Branding & Website

Jan 4

“Partnering with Olivine from the beginning has given us a huge advantage as a new startup. From strategy on our target personas and brand positioning, to developing our entire brand presence, to driving our go-to-market launch, we are incredibly lucky to have such talented marketers as part of our founding team.”

— SANTIAGO SUAREZ ORDONEZ, CO-FOUNDER/CEO AT MOMENTUM

About Momentum

Momentum is a sales workflow tool built on Slack that helps sales team coordinate their efforts and close deals faster. Momentum launched in the spring of 2020 and is funded by Basis Set Ventures and South Park Commons.

The need

Momentum partnered with Olivine to drive positioning, messaging, and marketing strategy from the very beginning of its inception as a company. From naming the company to defining the initial target personas and positioning, to building the brand and website with Elipse, one of our design partner agencies, Olivine continues to run marketing for Momentum and establish them as an emerging player in the sales operation space.

Group Workshops

Brand Positioning & Messaging: Align as a team on why you exist and your unique place in the market as a foundation for crafting a compelling brand story.

Defining Proto-Personas: Identify the goals, pain points, motivations, and daily routines of your target audience so that you can put your customer at the center of everything you do.

Marketing with Jobs To Be Done: Identify the situation, motivation, and expected outcomes of your target buyers to improve product development and more effectively position and message your product.

Product Positioning & Messaging: Strategize how to position your product and then craft clear, compelling messaging into an internal guide that will become a go-to resource for everyone at your company.

Learn more about our strategic workshops.

The deliverables

From the website to sales decks to general G2M strategy, Olivine is a key partner for building Momentum’s brand presence, supporting fundraising, and differentiating Momentum’s positioning against competitors.

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