Makelog needed to differentiate itself in a quickly growing, hypercompetitive market. They partnered with PMMs from the PMM Launch Accelerator Program to get positioning and messaging and sales collateral that carve out an ownable niche in their field.

Kickplan needed to work fast to prove market interest ahead of their product launch in early 2024. They partnered with three PMMs as part of the PMM Launch Accelerator Program to elevate Kickplan's market appeal, establish credibility, and generate anticipation for the launch.

Funtivity worked with PMMs taking part in the PMM Launch Accelerator Program to create updated positioning and messaging that would help them monetize their popular free product in a competitive market.

Dropupp needed to gain new users in a competitive urban market. As a participant in the PMM Launch Accelerator Program, they got valuable PMM help targeting key personas with tailored messaging and a viral referral program.

Appifiers needed help differentiating their tool, ClientSight, from similar SaaS tools on the market. They enlisted the help of PMMs participating in the PMM Launch Accelerator Program to hone in on their target person and develop messaging that sets ClientSight apart.

Andy developed these competitive resources, check them out and start working on any that your competitive intelligence program is missing. Once you're done, you’ll have an arsenal of assets to educate prospects in just about any buying stage or situation.

The gen AI space is competitive AF, and startups can miss the forest for the trees when the pressure is this high. I’m sharing four tips to keep in mind when taking your product to market as an early-stage AI company.

At Olivine, we’ve witnessed our fair share of bad business decisions based on assumptions. I polled our team for their most compelling anecdotes and present 3 cases where research could have prevented major mistakes and 3 cases where research really paid off.

Raechel Lambert takes a moment to reflect on this year's whirlwind of events and brings together her expert friends to provide insights on the economy, technology, and marketing.

Founders often prioritize working on the technical part of the product over product positioning & marketing, leading to irrelevant messaging and narrative.

In this blog post, we’re going to take a look at how to gain, hold, and wield influence as a Product Marketer through the lens of a few of its “real-life” psychological elements.

At Olivine, we’ve been lucky enough to work with over 50 companies ranging from pre-seed startups to Fortune 500 enterprises.

Here we share 6 Lessons learned working with enterprises at the leadership level.

In a LinkedIn Live session, Peep Laja, Raechel Lambert, and Arielle Shnaidman shared their insights and strategies for B2B messaging.

When the chance came up to participate in Miami Hack Week, I decided to challenge myself to launch an entire brand. Our team won the grand prize along with “best use of Open AI.” Here’s how I did it.

This article is all about that big company energy: what it takes to drive impact at the enterprise level.

Here we share 6 Lessons learned working in product marketing at big companies.

Freelancing has become increasingly popular in recent years as it offers more flexibility and control over one’s work. However, finding clients and ensuring they receive fair compensation can be challenging for freelancers.

You must adopt data-informed techniques that give you more confidence in every aspect of your product marketing output.

OLIVINE X WYNTER | In this totally free (but incredibly valuable) video course, you'll learn the art and science of positioning and messaging. Start the course, take the exam, and get certified.

Most product marketers focus on building a good relationship with Product but neglect their relationship with Sales. However, building a good relationship with your sales counterparts is key to being a successful PMM.

I’ve been kicking the AI tires to produce product messaging. Maybe we’re all ChatGPT’ed out, but I haven’t seen anyone do a side-by-side comparison with other tools and I have a real-world use case in the works.