About Olivine

Olivine is a full-service product marketing agency that transforms your brand, products, and customers into powerful narratives.

Olivine Playbooks

Olivine Playbooks are self-serve tactical lessons and templates for early-stage founders, first-marketing hires, and product marketing teams.

Resources

Positioning & Messaging Guide
Design Directory
Outpost Community

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Raechel Lambert

Co-Founder of Olivine & Padex. Formerly Intercom.

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Latest posts by Raechel Lambert

Featured
2023 Expectations vs Reality — mid-year roundup
Growth Marketing
Market Downturn, Raechel Lambert
2023 Expectations vs Reality — mid-year roundup
Growth Marketing
Market Downturn, Raechel Lambert
Growth Marketing
Market Downturn, Raechel Lambert
How product marketing leaders can drive impact at the enterprise level
Product Marketing
Raechel Lambert, Enterprise
How product marketing leaders can drive impact at the enterprise level
Product Marketing
Raechel Lambert, Enterprise
Product Marketing
Raechel Lambert, Enterprise
Going “full-stack marketer” — how I launched a brand in one week to win a hackathon
Product Launch
Raechel Lambert, Early-Stage, Product Launch
Going “full-stack marketer” — how I launched a brand in one week to win a hackathon
Product Launch
Raechel Lambert, Early-Stage, Product Launch
Product Launch
Raechel Lambert, Early-Stage, Product Launch
How individual contributors can navigate product marketing at the enterprise level
Product Marketing
Raechel Lambert, Enterprise
How individual contributors can navigate product marketing at the enterprise level
Product Marketing
Raechel Lambert, Enterprise
Product Marketing
Raechel Lambert, Enterprise
Comparing AI-writing tools to create real product messaging
Product Marketing
AI Tools, Raechel Lambert
Comparing AI-writing tools to create real product messaging
Product Marketing
AI Tools, Raechel Lambert
Product Marketing
AI Tools, Raechel Lambert
A castle, a concert, and a music video—our magical offsite in Portugal
News & Updates
Company, Building a Team, Raechel Lambert
A castle, a concert, and a music video—our magical offsite in Portugal
News & Updates
Company, Building a Team, Raechel Lambert
News & Updates
Company, Building a Team, Raechel Lambert
Introducing Olivine Marketplace, the best way to hire expert product marketing consultants
News & Updates, Careers & Hiring
Company, Raechel Lambert
Introducing Olivine Marketplace, the best way to hire expert product marketing consultants
News & Updates, Careers & Hiring
Company, Raechel Lambert
News & Updates, Careers & Hiring
Company, Raechel Lambert
If Spotify playlist was a PMM trying to launch a product
News & Updates
🎧 Playlist, Raechel Lambert
If Spotify playlist was a PMM trying to launch a product
News & Updates
🎧 Playlist, Raechel Lambert
News & Updates
🎧 Playlist, Raechel Lambert
How to grow during a downturn: marketing strategy for lean startups
Growth Marketing
Lean Marketing, Market Downturn, Early-Stage, Raechel Lambert, Editor's Picks
How to grow during a downturn: marketing strategy for lean startups
Growth Marketing
Lean Marketing, Market Downturn, Early-Stage, Raechel Lambert, Editor's Picks
Growth Marketing
Lean Marketing, Market Downturn, Early-Stage, Raechel Lambert, Editor's Picks
First startup marketing hire: growth marketing or product marketing?
Growth Marketing
Building a Team, Early-Stage, Raechel Lambert, Editor's Picks
First startup marketing hire: growth marketing or product marketing?
Growth Marketing
Building a Team, Early-Stage, Raechel Lambert, Editor's Picks
Growth Marketing
Building a Team, Early-Stage, Raechel Lambert, Editor's Picks
Podcast: Running a product marketing focused agency
Product Marketing
🎧 Podcast, Consultancy, GTM Strategy, Raechel Lambert
Podcast: Running a product marketing focused agency
Product Marketing
🎧 Podcast, Consultancy, GTM Strategy, Raechel Lambert
Product Marketing
🎧 Podcast, Consultancy, GTM Strategy, Raechel Lambert
Podcast: Working with sales and making hard choices as a product marketer
Sales Enablement
🎧 Podcast, Professional Development, Raechel Lambert
Podcast: Working with sales and making hard choices as a product marketer
Sales Enablement
🎧 Podcast, Professional Development, Raechel Lambert
Sales Enablement
🎧 Podcast, Professional Development, Raechel Lambert
Olivine by the numbers — the 2021 edition
News & Updates
Company, Raechel Lambert
Olivine by the numbers — the 2021 edition
News & Updates
Company, Raechel Lambert
News & Updates
Company, Raechel Lambert
What our clients achieved in 2021 (and how we supported them)
News & Updates
Company, Raechel Lambert
What our clients achieved in 2021 (and how we supported them)
News & Updates
Company, Raechel Lambert
News & Updates
Company, Raechel Lambert
How Product Marketing changes at every company stage
Product Marketing
Professional Development, Building a Team, Raechel Lambert, Sheena Vega, Arielle Shnaidman, Editor's Picks
How Product Marketing changes at every company stage
Product Marketing
Professional Development, Building a Team, Raechel Lambert, Sheena Vega, Arielle Shnaidman, Editor's Picks
Product Marketing
Professional Development, Building a Team, Raechel Lambert, Sheena Vega, Arielle Shnaidman, Editor's Picks
9 Takeaways from ‘This is Marketing’ by Seth Godin
Brand & Design
Book Review, Storytelling, Early-Stage, Raechel Lambert
9 Takeaways from ‘This is Marketing’ by Seth Godin
Brand & Design
Book Review, Storytelling, Early-Stage, Raechel Lambert
Brand & Design
Book Review, Storytelling, Early-Stage, Raechel Lambert
JUV has its positioning & messaging—now its ready to launch
Product Marketing
Founder Story, Positioning & Messaging, Early-Stage, Raechel Lambert
JUV has its positioning & messaging—now its ready to launch
Product Marketing
Founder Story, Positioning & Messaging, Early-Stage, Raechel Lambert
Product Marketing
Founder Story, Positioning & Messaging, Early-Stage, Raechel Lambert
MVP is dead. Launch your Minimum Marketable Product instead
Product Marketing
👀 Video, Product Launch, Early-Stage, Raechel Lambert, Enterprise
MVP is dead. Launch your Minimum Marketable Product instead
Product Marketing
👀 Video, Product Launch, Early-Stage, Raechel Lambert, Enterprise
Product Marketing
👀 Video, Product Launch, Early-Stage, Raechel Lambert, Enterprise
How Native Current’s brand positioning is driving product strategy
Brand & Design
Founder Story, Positioning & Messaging, Early-Stage, Raechel Lambert
How Native Current’s brand positioning is driving product strategy
Brand & Design
Founder Story, Positioning & Messaging, Early-Stage, Raechel Lambert
Brand & Design
Founder Story, Positioning & Messaging, Early-Stage, Raechel Lambert
To craft great messaging, pretend your product fits in a box
Product Marketing
Positioning & Messaging, Copywriting, Early-Stage, Raechel Lambert
To craft great messaging, pretend your product fits in a box
Product Marketing
Positioning & Messaging, Copywriting, Early-Stage, Raechel Lambert
Product Marketing
Positioning & Messaging, Copywriting, Early-Stage, Raechel Lambert
Talk: Live workshop to identify personas with the CEO & co-founder of Momentum
Product Marketing
👀 Video, Personas, Early-Stage, Raechel Lambert
Talk: Live workshop to identify personas with the CEO & co-founder of Momentum
Product Marketing
👀 Video, Personas, Early-Stage, Raechel Lambert
Product Marketing
👀 Video, Personas, Early-Stage, Raechel Lambert
How Momentum created a product 2-pager in 2 hours
Sales Enablement
Founder Story, Positioning & Messaging, Early-Stage, Raechel Lambert
How Momentum created a product 2-pager in 2 hours
Sales Enablement
Founder Story, Positioning & Messaging, Early-Stage, Raechel Lambert
Sales Enablement
Founder Story, Positioning & Messaging, Early-Stage, Raechel Lambert
Using Jobs to Be Done to build and market better products
Product Marketing
Jobs to Be Done, Product Launch, Early-Stage, Raechel Lambert
Using Jobs to Be Done to build and market better products
Product Marketing
Jobs to Be Done, Product Launch, Early-Stage, Raechel Lambert
Product Marketing
Jobs to Be Done, Product Launch, Early-Stage, Raechel Lambert
From floor cleaner to mouthwash: How positioning makes a world of difference
Product Marketing
Positioning & Messaging, Storytelling, Early-Stage, Raechel Lambert
From floor cleaner to mouthwash: How positioning makes a world of difference
Product Marketing
Positioning & Messaging, Storytelling, Early-Stage, Raechel Lambert
Product Marketing
Positioning & Messaging, Storytelling, Early-Stage, Raechel Lambert
Your MVP may not be as viable as you think
Product Marketing
Product Launch, Storytelling, Early-Stage, Raechel Lambert
Your MVP may not be as viable as you think
Product Marketing
Product Launch, Storytelling, Early-Stage, Raechel Lambert
Product Marketing
Product Launch, Storytelling, Early-Stage, Raechel Lambert
Talk: Defining & marketing the Jobs to Be Done
Product Marketing
👀 Video, Jobs to Be Done, Early-Stage, Raechel Lambert
Talk: Defining & marketing the Jobs to Be Done
Product Marketing
👀 Video, Jobs to Be Done, Early-Stage, Raechel Lambert
Product Marketing
👀 Video, Jobs to Be Done, Early-Stage, Raechel Lambert
The 12 stages of taking a new product to market
Product Marketing
Product Launch, GTM Strategy, Early-Stage, Raechel Lambert, Editor's Picks, Enterprise
The 12 stages of taking a new product to market
Product Marketing
Product Launch, GTM Strategy, Early-Stage, Raechel Lambert, Editor's Picks, Enterprise
Product Marketing
Product Launch, GTM Strategy, Early-Stage, Raechel Lambert, Editor's Picks, Enterprise
Product marketing starts before product scope
Product Marketing
GTM Strategy, Product Launch, Early-Stage, Raechel Lambert
Product marketing starts before product scope
Product Marketing
GTM Strategy, Product Launch, Early-Stage, Raechel Lambert
Product Marketing
GTM Strategy, Product Launch, Early-Stage, Raechel Lambert
Product Marketing World Tour 2019
News & Updates
Raechel Lambert
Product Marketing World Tour 2019
News & Updates
Raechel Lambert
News & Updates
Raechel Lambert

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