Product Marketing Services
Product marketing sits at the intersection of product, marketing, and sales. It is the sum of all efforts to research, frame the message, and promote a new product to ensure it resonates with the target customer.
What we offer
Through our product marketing service offering, we work with nearly every team in an organization to align and strategize go-to-market efforts resulting in wider reach, higher conversions, faster sale cycles, and increased retention.
We provide templates, resources, support, and high-level management to ensure each project is seamlessly executed. We do our best work when we’re strategic partners, working as an extension of your team while bringing new frameworks and ideas that might be outside of your wheelhouse.
Our product marketing process
We start each new product marketing engagement with a positioning and messaging strategy related to the product launch, brand, or re-positioning effort that is underway. We facilitate discovery and strategy through a series of product marketing workshops. This ensures that cross-functional teams are aligned and goals are clearly defined.
From there, our expert product marketing consultants will support your in-house team on efforts such as product positioning, product launches, sales enablement collateral, product landing pages, and pricing.
Learn more about how we work.
Deliverables
Product Marketing processes and cross-functional collaboration
Positioning & Messaging Guides
Persona Development
Product Landing Pages
GTM Strategy
Product & Feature Launches
Hiring & Interviewing Support
Product Marketing Leaders
See our product marketing portfolio
Want to do a product marketing project?
Or hire a part-time product marketer on Olivine Marketplace