Struggling to demonstrate product marketing impact? Learn which PMM metrics actually matter, how to choose them, and how to avoid vanity metrics with real examples from B2B SaaS companies.

AI tools are changing product marketing by boosting efficiency, personalizing campaigns, and optimizing SEO. However, over-reliance on AI can lead to a lack of emotional depth and brand dilution. By using AI as a support tool and blending it with human creativity, marketers can create impactful campaigns while maintaining authenticity. Learn how to harness AI’s power effectively in your marketing strategy.

Discover how Olivine navigated 2024’s ups and downs with resilience, refined services, and a leaner approach to product marketing—setting the stage for a stronger 2025.

Empathy is the PMM superpower nobody talks about—it drives smarter decisions, stronger teams, and deeper customer connections. Discover how it transforms product marketing success.

Learn real-life strategies for successful product launches from 6 expert product marketers. From overcoming tough competition to crafting compelling product stories, these industry leaders share insights that can transform your next launch.

Learn how to create sales-friendly messaging with tips from Sheena Vega, Director of PMM at Olivine. Discover how to build strong sales relationships, develop customer-centric value propositions, and simplify your messaging for better results.

Alli McPhail discusses how to win with go-to-market strategies, sharing real-world examples that illustrate the power of aligning the product with the target audience's needs

This blog post illustrates some ways that Product Marketers can use AI

This blog post will address some of the common functions of Product Marketing and take a look at whether they fall into the category of art or science.

This blog post contains some universal experiences that offer insight into how to successfully market a horizontal product in a world that seems to favor vertical SaaS. 

Customer onboarding is a critical part of your go-to-market strategy. This blog post includes all the best practices, how-tos, and steps to ensure your customer onboarding—a key part of your GTM—is successful.

Taylor Swift has a massive audience and unparalleled expertise in audience engagement. She is an example for marketers across industries, so we’re going to dive into what product marketers can learn from Taylor’s recent playbook.

One of the most important relationships a product marketer has is with product management. As we navigate the responsibilities of influencing and shaping the product's path to market, it becomes crucial for us PMMs to proactively foster and strengthen our collaboration with the product team.

I’ve been a product marketer in DevOps for almost a year. These are the exact steps I’d take to understand the field and the target audience, if I had to start all over again as a PMM in DevOps.

Customer conversations are something all PMMs should be having and they’re the fastest way to create more effective marketing.

As the year draws to a close, we take a moment to reflect on our journey, backed by tangible statistics that encapsulate the strides made by our team, brand, and work. This edition marks our third annual review, and we take pride in all the progress we've achieved.

We’ve compiled some of our best posts from Inside Olivine in 2023, and with topics like building strong relationships with sales, tips for approaching your AI product GTM strategy, and utilizing product and growth marketing for positioning – we’ve got you covered with go-to-market insights on B2B SaaS.

In 2023 Olivine had the opportunity to work with 16 new clients in B2B SaaS. It's been a whirlwind of a year, and we learned a lot. We’re grateful for the partnerships we’ve forged, the relationships we’ve built, and the experiences we’ve had. As we look ahead to 2024, we’re also celebrating the work we proudly delivered to our clients, along with everything they achieved in 2023.

Highlights from The PMM Career Launch Accelerator

We’re diving into the startups that participated, the work created, and the students who rolled up their sleeves and made it happen.

PMMs participating in the PMM Launch Accelerator Program helped The Change Companies — leading creators of behavioral health resources —clearly define targeting, messaging, and positioning for Atlas, their new digital product.