Launching Products That Win: Real-Life Strategies from Product Marketing Experts
Learn real-life strategies for successful product launches from 6 expert product marketers. From overcoming tough competition to crafting compelling product stories, these industry leaders share insights that can transform your next launch.
How to create messaging that your sales team will actually use
Learn how to create sales-friendly messaging with tips from Sheena Vega, Director of PMM at Olivine. Discover how to build strong sales relationships, develop customer-centric value propositions, and simplify your messaging for better results.
Winning go-to-market strategies
Alli McPhail discusses how to win with go-to-market strategies, sharing real-world examples that illustrate the power of aligning the product with the target audience's needs
AI Can Boost Your Product Marketing Skills - Here’s How
This blog post illustrates some ways that Product Marketers can use AI
The Art and Science of Product Marketing
This blog post will address some of the common functions of Product Marketing and take a look at whether they fall into the category of art or science.
How to define your target verticals for your horizontal SaaS product
This blog post contains some universal experiences that offer insight into how to successfully market a horizontal product in a world that seems to favor vertical SaaS.
Make a great first impression: A step-by-step guide for successful user onboarding
Customer onboarding is a critical part of your go-to-market strategy. This blog post includes all the best practices, how-tos, and steps to ensure your customer onboarding—a key part of your GTM—is successful.
Knowing Your Audience as a Product Marketer - Taylor’s Version
Taylor Swift has a massive audience and unparalleled expertise in audience engagement. She is an example for marketers across industries, so we’re going to dive into what product marketers can learn from Taylor’s recent playbook.
How to build a strong relationship with Product as a PMM
One of the most important relationships a product marketer has is with product management. As we navigate the responsibilities of influencing and shaping the product's path to market, it becomes crucial for us PMMs to proactively foster and strengthen our collaboration with the product team.
How Product Marketers Can Break into DevOps
I’ve been a product marketer in DevOps for almost a year. These are the exact steps I’d take to understand the field and the target audience, if I had to start all over again as a PMM in DevOps.
The PMM’s guide to customer conversations
Customer conversations are something all PMMs should be having and they’re the fastest way to create more effective marketing.
Olivine by the numbers — the 2023 edition
As the year draws to a close, we take a moment to reflect on our journey, backed by tangible statistics that encapsulate the strides made by our team, brand, and work. This edition marks our third annual review, and we take pride in all the progress we've achieved.
Best of Inside Olivine 2023
We’ve compiled some of our best posts from Inside Olivine in 2023, and with topics like building strong relationships with sales, tips for approaching your AI product GTM strategy, and utilizing product and growth marketing for positioning – we’ve got you covered with go-to-market insights on B2B SaaS.
What our clients achieved in 2023 (and how we supported them)
In 2023 Olivine had the opportunity to work with 16 new clients in B2B SaaS. It's been a whirlwind of a year, and we learned a lot. We’re grateful for the partnerships we’ve forged, the relationships we’ve built, and the experiences we’ve had. As we look ahead to 2024, we’re also celebrating the work we proudly delivered to our clients, along with everything they achieved in 2023.
They did it! Highlights from The PMM Career Launch Accelerator
Highlights from The PMM Career Launch Accelerator
We’re diving into the startups that participated, the work created, and the students who rolled up their sleeves and made it happen.
Defining targeting, positioning, and messaging for The Change Companies
PMMs participating in the PMM Launch Accelerator Program helped The Change Companies — leading creators of behavioral health resources —clearly define targeting, messaging, and positioning for Atlas, their new digital product.
Bringing event management platform River closer to product-market fit with product marketing foundations
River needed to establish product-market fit in a crowded category. They came to the PMM Launch Accelerator Program, looking for help refining their focus and differentiating their product.
Showcasing Momentum’s “Obviously Awesome” AI product
Three product marketers joined forces to collaborate with Co-founder and COO, Ashley Wilson, in articulating Momentum's innovative AI-Powered Sales Assistant. Their mission: to craft conversion-optimized messaging that resonates with Momentum’s ideal B2B customers, accelerating the journey from interested prospects to committed buyers.
Mapping positioning and messaging for Makelog
Makelog needed to differentiate itself in a quickly growing, hypercompetitive market. They partnered with PMMs from the PMM Launch Accelerator Program to get positioning and messaging and sales collateral that carve out an ownable niche in their field.
Kickstarting Kickplan: How a stealth-mode SaaS startup got ready for pre-launch in just seven weeks
Kickplan needed to work fast to prove market interest ahead of their product launch in early 2024. They partnered with three PMMs as part of the PMM Launch Accelerator Program to elevate Kickplan's market appeal, establish credibility, and generate anticipation for the launch.