Product Marketing Mark Assini Product Marketing Mark Assini

A better go-to-market launch priority framework that emphasizes customer and business value

As markets continue to crowd, product marketers need a better framework that optimizes customer value. This new framework to decide on announcement priority levels emphasizes what will have the highest impact on driving customer AND business value rather than focusing on if the product release is innovative and will drive net new users.

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Product Marketing Jamie Li Product Marketing Jamie Li

Product Marketing should be using storytelling at every stage of the product life cycle, here’s why

Storytelling is an important part of product marketing, but is often left only for the time of launch. There are overlooked opportunities to use storytelling during the entire product life cycle that can make those launches more successful. Here we discuss how good storytelling can be effective in bringing together stakeholders and getting cross department buy-in.

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News & Updates Madalena Soares Carneiro News & Updates Madalena Soares Carneiro

Introducing the Olivine Design Directory

We created the Design Directory to connect our clients and community with a network of diverse designers and give opportunities to creatives all over the world. These partnerships have created a playground for experimentation—and we’re just getting started.

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