Refreshing Funtivity’s positioning and messaging to capture a new revenue stream
Funtivity worked with PMMs taking part in the PMM Launch Accelerator Program to create updated positioning and messaging that would help them monetize their popular free product in a competitive market.
Attracting users with tailored messaging and a viral referral program for Dropupp
Dropupp needed to gain new users in a competitive urban market. As a participant in the PMM Launch Accelerator Program, they got valuable PMM help targeting key personas with tailored messaging and a viral referral program.
Refining product marketing to resonate with Appifiers’ target persona
Appifiers needed help differentiating their tool, ClientSight, from similar SaaS tools on the market. They enlisted the help of PMMs participating in the PMM Launch Accelerator Program to hone in on their target person and develop messaging that sets ClientSight apart.
7 Must-Have Assets for Your Competitive Intel Program
Andy developed these competitive resources, check them out and start working on any that your competitive intelligence program is missing. Once you're done, you’ll have an arsenal of assets to educate prospects in just about any buying stage or situation.
4 tips on how to approach your early-stage AI product’s GTM strategy.
The gen AI space is competitive AF, and startups can miss the forest for the trees when the pressure is this high. I’m sharing four tips to keep in mind when taking your product to market as an early-stage AI company.
Research or restart: How customer research can prevent costly mistakes and restarts
At Olivine, we’ve witnessed our fair share of bad business decisions based on assumptions. I polled our team for their most compelling anecdotes and present 3 cases where research could have prevented major mistakes and 3 cases where research really paid off.
2023 Expectations vs Reality — mid-year roundup
Raechel Lambert takes a moment to reflect on this year's whirlwind of events and brings together her expert friends to provide insights on the economy, technology, and marketing.
What if you missed out on product positioning at the early stage of your startup?
Founders often prioritize working on the technical part of the product over product positioning & marketing, leading to irrelevant messaging and narrative.
The Psychology of building influence in your product marketing role
In this blog post, we’re going to take a look at how to gain, hold, and wield influence as a Product Marketer through the lens of a few of its “real-life” psychological elements.
How product marketing leaders can drive impact at the enterprise level
At Olivine, we’ve been lucky enough to work with over 50 companies ranging from pre-seed startups to Fortune 500 enterprises.
Here we share 6 Lessons learned working with enterprises at the leadership level.
B2B Messaging AMA: LinkedIn Live
In a LinkedIn Live session, Peep Laja, Raechel Lambert, and Arielle Shnaidman shared their insights and strategies for B2B messaging.
Going “full-stack marketer” — how I launched a brand in one week to win a hackathon
When the chance came up to participate in Miami Hack Week, I decided to challenge myself to launch an entire brand. Our team won the grand prize along with “best use of Open AI.” Here’s how I did it.
How individual contributors can navigate product marketing at the enterprise level
This article is all about that big company energy: what it takes to drive impact at the enterprise level.
Here we share 6 Lessons learned working in product marketing at big companies.
Podcast: How to make 6-figures as a freelancing product marketer
Freelancing has become increasingly popular in recent years as it offers more flexibility and control over one’s work. However, finding clients and ensuring they receive fair compensation can be challenging for freelancers.
Using growth & product marketing strategy to position yourself on the right mountain
You must adopt data-informed techniques that give you more confidence in every aspect of your product marketing output.
Introducing The B2B Messaging Course (totally free)
OLIVINE X WYNTER | In this totally free (but incredibly valuable) video course, you'll learn the art and science of positioning and messaging. Start the course, take the exam, and get certified.
4 Steps to Building an Effective Product Marketing & Sales Relationship
Most product marketers focus on building a good relationship with Product but neglect their relationship with Sales. However, building a good relationship with your sales counterparts is key to being a successful PMM.
Comparing AI-writing tools to create real product messaging
I’ve been kicking the AI tires to produce product messaging. Maybe we’re all ChatGPT’ed out, but I haven’t seen anyone do a side-by-side comparison with other tools and I have a real-world use case in the works.
Best of Inside Olivine 2022
From time-sensitive posts on how to grow during a recession to nuanced pieces covering the difference between positioning, messaging, and copywriting—this year we published 30 blog posts and 12 newsletters on product marketing. Here are our top 10 best posts from Inside Olivine…
Olivine by the numbers — the 2022 edition
At the end of each year, we pause and reflect on our progress with real stats from our team, brand, and work — this marks our 2nd annual edition and we’re proud of our progress.