ServiceNow Product Marketing
Olivine worked with the ServiceNow team to launch their newest incident response product. This encompassed marketing and sales content like a new website, ads, one-pagers and sales decks, email drip campaigns, and even coordinating an early access launch on Product Hunt which resulted in the #3 product of the day.
Pngme Sales Enablement
We helped Pngme develop product positioning & messaging, apply their new brand style, and create sales enablement assets: a pitch deck, 2-pager, and implementation deck.
Diligent Sales Enablement
We prepared a restructured salesforce for their SKO with a cohesive sales pitch and supporting collateral.
Elation Health Product Marketing
We drove the positioning, messaging, website experience, and enablement to support the company’s growth.
LinkedIn Product Marketing Workshop
We led the B2B Product Marketing team through our Jobs To Be Done and Story-First Product Development workshops to help improve product messaging / product marketing writing skills.
Momentum Branding & Website
We drove the naming, positioning, messaging, website, and marketing strategy to establish the brand.
Elation Health Branding & Website
We re-positioned and up-leveled the design and messaging of the site to drive better-performing conversions.
Zetta Positioning & Fundraising Pitch Deck
We crafted the VC fund’s story, refreshed their visual style, and produced a deck to support their fundraising efforts.
Applitools Sales Enablement
We led their re-positioning effort, built a comprehensive sales resource center, and provided marketing muscle.
Blameless Branding & Website
We created a full brand identity, positioning, and messaging to establish the company in the emerging SRE market.
Envoy Product Marketing Strategy
We took their new product to market, established product marketing best practices, and assisted with hiring.
ServiceNow Branding & Website
Olivine partnered with ServiceNow to launch a new brand and website as a foundation for their go-to-market plan. The website delivery included pages like the main homepage, product page, docs page, and pricing page, along with branding that was carried across all marketing and sales collateral.